Informed consent vs marketing communications in posture clinics
Blurring care communication with marketing creates regulatory risk and patient distrust. Clarify internally before you automate campaigns.
At a glance
- Keep marketing opt-ins distinct from treatment consent where required.
- Never use identifiable posture images in ads without explicit, narrow permission.
- Log which version of each policy the patient saw.
Define channels: clinical, operational, promotional
Clinical messages cover appointments, results, and safety instructions. Operational messages cover billing changes. Promotional messages advertise packages or testimonials. Staff should know which template to use before pressing send.
Imagery is higher risk than text
Even anonymised photos can be re-identified in small communities. If marketing needs visuals, use stock or consented models with written scope. Routine PDF exports for care should not double as brochure assets without a separate agreement.
How many credits does each analysis type use?
Fast, Standard, Advanced, and Dynamic analyses use different credit amounts—there’s a dedicated guide in this hub; Pricing also has plans and FAQs on monthly renewal.
Explore pricingEvidence your regulator or patient may request
Store consent artefacts with timestamps and channel. When patients withdraw marketing consent, suppress them in all tools the same day, including any newsletter integrations.
PosturalCheck exports and promotional reuse
Treat analysis PDFs as clinical records by default. If you reuse charts in social media, run that decision through your privacy lead. Software makes duplication easy; policy should slow reckless sharing.
Related guides
- Documenting patient consent for posture imaging and digital reports
Physiotherapy clinic notes on informed consent, scope of capture, sharing PDFs, and aligning paperwork with PosturalCheck workflows.
Read article - GDPR data minimisation in practice for posture clinics
Concrete steps beyond buzzwords: fields you collect, retention, and configuring PosturalCheck to avoid hoarding.
Read article - Health data and cloud software: what clinic owners must verify (GDPR-ready mindset)
A practical checklist for physiotherapy clinics before adopting SaaS for posture photos, PDF reports, and patient records—questions to ask vendors including PosturalCheck.
Read article
From reading to the product: plans and credits at a glance
On Pricing you can compare subscriptions, monthly credits included, operator seats, and features (PDF reports, comparisons, stats, roles).
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